Porter adds resale service as parent company builds on sustainability strategy

Mr Porter goes into resale.

The online men’s retailer has teamed up with resale technology provider Reflaunt on a new luxury-dedicated platform aptly called “Mr Porter Resell.”

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Customers in the UK, US, Germany and Hong Kong can now buy and sell pre-loved items in ready-to-wear, accessories, bags, jewelry and shoes, in redemption of Mr Porter store credit with an additional 10% incentive or direct bank transfer.

According to the e-tailer, this new platform reflects the growing emphasis on responsible style at Mr Doorman. “Its goal is to enable shoppers to become part of a growing global community empowered to contribute to a more circular fashion ecosystem by reselling and extending the life of their items,” the company said in a statement. communicated. And according to his own research, Mr. Porter’s customer insights reveal that more than 75% of customers surveyed see product sustainability credentials playing a role in their purchases, and 50% have already begun exploring the resale.

Credit: Courtesy of Mr. Porter

Credit: Courtesy of Mr. Porter

Courtesy of Mr. Porter

“This marks a pivotal moment for Mr. Porter’s re-commerce journey and a huge opportunity to pave the way for the growth of this developing space for men,” said Fiona Firth, Managing Director of Mr. Porter. , in a press release.

“There is a very attractive white space in the menswear resale segment as we move from sneakers and limited-edition niche pieces to encompass all categories and styles. Mr. Porter is among the first to bet on this space and has the potential to truly shape the next phase of resale by bringing high-end menswear pieces from their own customers to market,” added Stephanie Crespin, CEO. and co-founder. at Reflaunt.

Mr Porter Resell comes after its sister site, Net to wear launched its own resale platform with Reflaunt in October. Both sites are part of Yoox Net-A-Porter’s commitment to “Unlock Re-Commerce” – one of 12 commitments in its ambitious “Infinity” sustainability strategy through 2030. Thanks to this commitment , Yoox Net-A-Porter aspires to deliver luxury goods for multiple lifetimes by delivering innovative and exceptional re-commerce experiences to customers across its four online stores by 2025.

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