Boston Seaport’s retail incubator and pop-up village will celebrate nine women-owned brands this spring and summer.
The upcoming edition of The Current from Boston Seaport will feature nine women-owned small businesses, the majority of which are local. The pop-up window be open from May 12 to July 30, 2022, and is located at 100 Seaport Boulevard, adjacent to Seaport Common. (Theeaport is currently Boston’s largest development project. WS Development is transforming 33 acres of waterfront land with a mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open spaces throughout the district.)
The Current, which debuted in 2018 (also with a range of women-owned brands), is designed to give brands the chance to experience a temporary brick-and-mortar storefront, usually for the very first time or their first location in the city, and interact face-to-face with existing customers while attracting new ones. Past brands featured at the pop-up include Glossier and Studs.
“The flow is Boston’s go-to shopping destination for the most exciting emerging brands,” saidCarina Donoso, Senior Director of Retail Experience and Incubation, at WS Development. “We’re so proud to once again showcase a collection of all women-owned businesses, and we think shoppers will especially appreciate the sustainable lens through which many of these incredible businesses operate.”
Here is an overview of the brands.
• 1987: A limited-edition loungewear company dedicated to creating the coolest loungewear on the market with tailored sizes and cropped fits;
• Courageous Girls: Collection of bespoke fine jewelry and gifts from small brands, including “welded to your body” jewelry;
• Coffee bae: Includes coffee made with beans roasted to order;
• Flyte.70: Makeup for people who feel “as young as when the number of candles on their birthday cake is cut in half”, with all vegan products;
• Ouimillie: Boutique and design studio with collections curated by over 20 established and emerging talents from as far away as Denmark, France, Belgium and Italy, and as close as Boston, Los Angeles and New York;
• The small cocoa bean business:VShealthy and sustainable baby care products;
• Nail scratch wraps: Vegan nail wraps screen printed on thin adhesive with 5-free polishing inks;
• Wesleaf design and decoration: custom plant design facilities and plant maintenance services; and
• Little Words Project: IInspirational word bracelets are meant to be worn for lifting, and eventually passed on to someone else who needs them more. Each bracelet has a small circular charm tag with a unique registration code inscribed on the back so the bracelet can be tracked, allowing the buyer to see their cuteness in action..