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DUBAI: Perfume is an essential part of the beauty regimes of Arab men and women. According to Euromonitor, the Middle East perfume market is expected to reach $ 4.4 billion in 2027, with Saudi Arabia and the United Arab Emirates being the two largest perfume markets in the region.

These statistics prove to be hugely beneficial to the revenues of luxury brands, many of which have produced fragrance lines designed specifically for regional consumers.

“Middle Eastern consumers, they are really in love with the perfume,” said famous French nose Fanny Bal, who recently imagined Loubiprince, one of the musk-infused scents that make up Christian Louboutin Beauty’s unisex fragrance collection. launched exclusively for the region. .

Loubiprince is the fruit of the French nose Fanny Bal. Provided

“Perfume is part of the culture in the Middle East. It goes much further than in any other region of the world, ”she added.

When it comes to their preferences, Saudi Arabia and the United Arab Emirates both favor traditional scents and tend to look to scents with powerful ingredients like oud and musk, she said.

“It was very interesting to develop the perfumes because we can go further in the intensity and the choice of ingredients. Unlike Europe or America, where consumers prefer fruity or floral scents, we were able to explore stronger notes that we would not typically use for the European market, ”said Thomas James, Brand Director for niche brands at Puig. “For example, we wouldn’t use incense for European customers, but in the Middle East, of course, incense is so important.”

For this specific scent, Bal – who designed fragrances for Givenchy, Frederic Malle, Issey Miyake, and even pop star Shakira – looked at ingredients that have become synonymous with Middle Eastern scents, including resin, amber, spices and sandalwood.

The three-piece fragrance collection pays homage to the Middle East. Provided

Two other perfumes make up the exclusive Louboutin collection: Loubicharme and Loubiluna from French perfumer Christophe Raynaud.

Loubiluna is a blend of fig milk, cedarwood and papyrus, while Loubicharme features floral notes of geranium and rose balanced by frankincense and patchouli.

Besides the ingredients, Christian Louboutin also paid homage to the region in the presentation of each perfume. They come in an opulent red bottle with a gold cap depicting a scarab, pyramid and crescent moon.

Bal reveals that Louboutin’s roots served as the starting point for the collection. The designer, best known for his red-soled shoes, was born in Paris to a French mother and an Egyptian father, a discovery he only recently made. Godfather of the partly Egyptian model Elisa Sednaoui, he has always felt a link with this North African country. He owns a property in Luxor, a purchase made long before he discovered his inheritance.

For example, one of the main ingredients used in perfumes is papyrus, a thick paper-like material that was used in ancient Egypt for writing. “When you think of papyrus, you also think of Egypt. Perfumers don’t often use papyrus, but it made sense with the Louboutin story,” Bal shared.

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