How HoYeon Jung went from Louis Vuitton model to “Squid Game” star

Close watchers of the track already know exactly who Ho Yeon Jung that is: she has been a top model walking for top notch designers and appearing in fashion articles in magazines around the world for years. However, over the past week, Jung’s fame has exploded to new heights thanks to his role as a co-star in “No. 067” in Squid game. Produced as a Netflix original for South Korean audiences, the survival drama about a mysterious and deadly game has gone viral around the world. Netflix chief content officer Ted Sarandos said this week the series could soon dethrone Bridgerton as Netflix’s greatest original hit. “We didn’t see it coming, in terms of global popularity,” the executive said. noted at the Vox Media Code conference.

It’s quite a career blow for Jung (it’s her very first acting role, after all). So how did the 27-year-old rise from the Louis Vuitton catwalks to the top of Netflix’s most-watched charts? Here’s all you need to know.

HoYeon Jung actually started Korea’s next top model After some initial modeling work

In a way, Jung owes his success to the international empire of Tyra Banks. While Jung started modeling and worked during Seoul Fashion Week at the age of 16, she quickly found herself competing for the fourth season of Korea’s next top model in 2013. She was pushed into the bottom three by episode two and was knocked out the following week, but returned to competing in episode five. She went on to win the last two regular competitive episodes and placed as a finalist.

While The next American top modelThe reputation for launching legitimate modeling careers is questionable, not necessarily true for some international editions, especially the Korean version of the reality TV series. Hyun-ji Shin, the model who beat Jung, has a successful career and just paraded in Milan last week, including Fendi and Max Mara. Model Sora Choi won the previous season and was among the supers who took part in Fendi and Versace’s “Fendace” show on Sunday.

In 2016, she made her international catwalk debut after dyeing her hair red.

Photo by Peter White / Getty Images

Immediately after its appearance on Model, Jung has worked regularly in Korea, appearing in numerous pages for local editions of magazines such as Vogue, She and W for a few years. In September 2016, she made her international podium debut. According to, her first major international runway was for the Opening Ceremony Spring 2017 runway show during New York Fashion Week (fun fact: this particular runway also featured Whoopi Goldberg, Aidy Bryant, Rashida Jones and Natasha Lyonne). Days later, Jung would also march for Marc Jacobs, then appear in Milan later this month in shows for Alberta Ferretti and Fendi, and make her Paris debut exclusively for Louis Vuitton (she continued to be a favorite of the House). W named her one of the top ten break-up models at the end of 2016.

By this point, however, something had changed considerably since her Model days. Jung dyed her hair a fiery shade of red that would become her iconic look when she debuted in modeling.

Jung booked campaigns and became a regular at the parades

Photo by Peter White / Getty Images

After a successful international debut, Jung continued to gain prominence. She quickly began to appear in Western fashion magazines like Harper’s Bazaar and To like, booked a Sephora campaign photographed by Inez & Vinoodh and marked one of his first major fashion campaigns for Louis Vuitton Pre-Fall 2017.

At the end of 2017, she also debuted in the pages of W in a series of model-filled photos that served as a farewell session for Edward Enninful before he left to become editor-in-chief of British Vogue.

Jung also became known for her street style

Photo by Jamie McCarthy / Getty Images for Marc Jacobs

His career continued to flourish over the following years. She will work for Jean Paul Gaultier, Chanel High fashion, and Bottega Veneta among many others. She even scored a Gap campaign. During this time, Jung became known for her killer “off-duty model” style and became a favorite with street style photographers.

In 2018, she also showed her personality behind the scenes for W while photographing her experience behind the scenes at New York Fashion Week.

Her loneliness traveling the world as a model inspired her to try to act

In a recent interview with W Korea, Jung admitted that she knows her life as shown on Instagram can seem divine. “In a way, Instagram is a space where I edit and show what I want to show,” she told the magazine. “But at one point I was like, ‘Am I really that person? People love my shiny look, but to me, I’m a very different person than her. The reality, she said, is that she has also spent a lot of time alone in recent years reading books or watching movies. “On vacation, I spent time alone at home watching a movie, reading a book and contemplating,” she said. “Come to think of it, if I hadn’t had that time, I probably wouldn’t have gotten to act as an actor. I relieved my loneliness with movies and books, and I had a strong desire to express how I felt while playing, so during the holiday season I came to Korea and took acting lessons.

Squid game It’s not only her first acting role, but it was her first audition

After taking acting lessons, Jung got an acting agent. His first script arrived earlier than expected, and it turned out to be Squid game. She was asked to send an audition tape and eventually got the part. After the runaway success of the series, we doubt this will be its last television appearance.

And now she has become Louis Vuitton’s global ambassador

With 15 million and more fans on Instagram, Jung has now become the most followed South Korean actor on the platform, and his fashion friends have taken notice. Five years after making her Parisian catwalk debut with Louis Vuitton, she was named the brand’s new global ambassador.

“I am honored to start my acting career with Louis Vuitton, with whom I have worked throughout my modeling career. I look forward to the partnership as a global brand ambassador, ”Jung said in a statement.

“I immediately fell in love with Hoyeon’s great talent and fantastic personality, and I can’t wait to start this new chapter in the journey we started at Louis Vuitton a few years ago,” added the Creative Director of the house, Nicolas Ghesquière.

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