How a personalized jewelry company is funding childhood cancer research

UXBRIDGE, ON: When Lisa Ward approached Dimples Charms, a custom jewelry company, to create something in memory of her son, who died of brain cancer, she asked, “Would you ever consider developing a line who could give back to charity?”

“We said, ‘Of course we would,'” recalls Patti Moloney, co-founder of Dimples, which is based outside of Toronto and offers fingerprint jewelry honoring loved ones.

Ward and the jewelry company collaborated on a collection, Together, which they released Sept. 1 for National Childhood Cancer Awareness Month.

Ten percent of sales go to Tough2Gether, a Kansas-based pediatric cancer foundation.

“It’s important to our company that it gives back to a lot of people who deeply appreciate the type of jewelry we make,” Moloney said. “Our fingerprint jewelry, for example, has the most meaning for people who have lost a loved one and even more so if it’s a child.”

Lisa’s son, Jace Ward, was diagnosed with diffuse intrinsic pontine glioma brain cancer at the age of 20, which is usually fatal within a year of diagnosis.

“I’m not afraid of dying; I’m afraid of not having an impact before me,” Jace Ward told his doctor after learning of the diagnosis, according to Tough2Gether, which Ward co-founded.

He died in July 2021, 25 months after diagnosis.

After the conversation with Lisa Ward, Jeffrey Ross, co-founder of Dimples, created a collection, Together, with two lines of necklaces: In my heart and Unending.

Part of the proceeds from Tough2Gether will help fund pediatric cancer research and support families affected by childhood cancer. Parts start at $98.

The jewelry collection is also important due to the lack of funding for childhood cancer research, Moloney said. According to the National Pediatric Cancer Foundation, only 4% of government funding for cancer research goes to treating childhood cancer.

“A mother always holds her child’s heart in her own,” Lisa Ward said in a statement. “We wanted to create a collection with broad appeal that could represent just that.”

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