GIA makes a “significant addition” to the team in an effort to strengthen the sustainability of the company

The Gemological Institute of America (GIA) – a specialist in science-based gemological research, education, and gemstone identification and classification – has added a new vice president of business development.

Richard Pesqueira, a 30-year industry veteran, joined the Institute as Vice President of Business Development for North America.

He is based at GIA’s global headquarters in Carlsbad, California, and reports to Mark Buntz, senior vice president and chief marketing officer (CMO) of GIA.

Anna Martin, GIA Senior Vice President of Business Development and Valuation, will focus on GIA’s long-term strategic projects.

As part of this evolution, global business development functions will be integrated under Marketing Director Mark Buntz.

The business development teams in North America and Asia-Pacific will report to Buntz in a new role that will also support the market development teams of GIA India.

“Richard’s talent and experience are a tremendous addition to GIA, helping us to connect even more effectively with our industry stakeholders as we work every day to protect consumers and ensure their trust in gemstones and the jewelry, ”Buntz said.

“As GIA advances our work with retailers to respond to consumer requests for more information on the sustainability, traceability and positive impacts of the gemstones they purchase, strengthening our team with the skills and Richard’s insight is a big step forward. “

Gemmologist graduated from GIA, Pesqueira joined the Institute after working at Tiffany & Co, where he was most recently director of the high profile Las Vegas market.

Previously, as Tiffany’s Global Education Director, he was responsible for all retail product training.

He was Vice President of Sales and Business Development for five years at Hearts on Fire, including managing key aspects of the Hearts on Fire / Chow Tai Fook integration.

He started his career with Rogers Jewelry, a family-owned chain of 10 stores in California.

“With its vast networks of retailers and alumni, and the trust of commerce and the public, GIA is leading the transformation that will maintain the relevance and success of the gemstone and jewelry industry, today and throughout. the future, ”Pesqueira said.

“I am delighted to be a part of GIA’s important consumer protection mission, delivering products and services to retailers that benefit their customers and businesses. “

GIA’s business development teams work with clients, retailers and others, primarily in the three major jewelry markets – India, China and the United States.

With experienced and knowledgeable local leadership, they support GIA’s consumer protection efforts by working with commerce to better meet their needs with GIA products and services.

About the author