If it’s felt like we’ve been grooving on chain jewelry for a while now, it’s because we did. For some reason, paper clip chains seem to define the pandemic for me. Maybe because I’ve written about them many times and then bought one for myself since 40s.
This purchase will continue to endure, because the chains are not going anywhere. But they To do seem to grow. Bold, gold and chunky, chain link necklaces command attention in shapes ranging from large to plus size, and damn they look good.
Fall fashion shows started showing giant chains last year, and the latest edition of fashion week cemented the style – with Tom Ford, Monse, Schiaparelli and more showcasing chain necklaces. chain one way or another, in New York and Paris.
Maybe it’s because we continue to use the see-and-be-seen vibe. Perhaps it was the “more is more” mantra we embodied as we emerged from quarantine. Maybe it’s that necklaces are the new earrings because they don’t get tangled up in your mask, and we’d rather draw attention to something cool and shiny under the face than us focus on the fact that masks are still necessary. Maybe it’s just the natural evolution of fashion and the fact that big chains look really chic and effortless.
“Big jewelry is definitely back. For me, it’s the tactile nature, and the feeling you get when you wear it is almost as important as the aesthetic,” said David Farrugia, founder and designer of Uniform Object, whose first collection, Supernaut, relies heavily on strings. “I like to feel the weight of a heavy necklace or ring. Consumers want something that will be noticed and they can feel the investment is worth it.”
Whatever the reason, I’m glad they’re here.
Top: 18k rose gold chain necklace with diamonds, $30,000; Walter’s Faith
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