Canada’s first radically transparent engagement ring company

TORONTO, September 8, 2021 /CNW/ – Disrupting an 80-plus-year-old engagement ring industry, TorontoJewelry store based in Lovelri, is from Canada First radically transparent engagement ring company. The company’s mission is to offer couples a transparent and cost-effective way to engage by breaking free from the industry’s high markups and allowing their customers to choose their own price – a stark and refreshing take on the ” 3 month salary” of the traditional engagement ring industry. to reign”.

The company emphasizes, “Here at Lovelri, we want to free ourselves from the traditional ‘secret’ profit margins of the wedding industry. Transparent pricing means customers see the real profits we make on every ring. Love doesn’t have to be complicated, it has to be simple and transparent.”

Lovelri is unique in what they offer ethical and sustainable engagement rings using moissanite stones, allowing customers to choose from a wide variety of moissanite engagement ring styles or create their own custom ring at no additional design cost.

True to Lovelri’s mission to disrupt the traditional industry, Lovelri offers some of the most affordable prices on the market while having the craftsmanship of leading jewelry brands with their over 40 years of expertise.

For a 3.5 carat round moissanite in platinum setting, the prices are in the $1.900s (Canadian dollars) compared to the average of $3,000+ among moissanite competitors and $40,000+ for a diamond ring. Lovelri’s products are all made to order, all made in Canada, and they source their moissanites from high-end moissanite manufacturers in North America, such as NEO Moissanites and Charles & Colvard.

The co-founders highlight the reason this company was started: “We went through the same confusion and frustration during our engagement and thought there had to be a better solution. Many still believe that a wedding ring engagement should cost a few months salary – but it doesn’t have to be. At the end of the day, what matters is showing your commitment and love for each other, and we want to make sure that the Price is never what stands between couples and their dream ring.

SOURCE Lovelri


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