DUBAI: Dutch Moroccan-Egyptian model Imaan Hammam sat front row at Tory Burch’s Spring/Summer 2023 presentation at New York Fashion Week.
The model took to Instagram to give fans a behind-the-scenes look at her appearance on the show, including snaps of her getting ready.
Also in attendance were models and celebrities such as DeWanda Wise, Lana Condor, Arden Cho, Sydney Sweeney, Madeleine Arthur, Jenna Coleman, Thuso Mbedu, Salem Mitchell, Lena Mahfouf and Chloe Fineman.
British Moroccan model Nora Attal was spotted on the catwalk.
American designer Tory Burch’s new collection is inspired by ’90s New York and is, according to the house, bold but uncompromising in comfort. “The Spring-Summer 2023 collection is defined by opposing instincts: experimenting freely and stripping everything down. It’s personal and intuitive, tapping into my memories of the 90s when I moved to New York. I wanted to look at my signatures with a fresh perspective, reflecting what feels modern now,” read a post on the brand’s Instagram page.
Hammam was recently featured in Tory Burch’s campaign showcasing the brand’s new fragrance line called Essence of Dreams.
In a recent interview with online publication Who What Wear, Hammam spoke about her favorite scent from the Essence of Dreams collection, saying “it’s hard to choose when you have five great scents to choose from, but I have to say I “I’m really into Divine Moon. It’s more of a lighter scent, something I would put on before I go to sleep or when I wake up. It has a blend of honey, so it’s a bit sweeter. It also has citrus and floral notes from the lady of the night and is very bewitching. It captures the essence of peace and smells so tranquil to me,” Hammam said.
“Depending on your mood, you can go for sweeter scents, or you can go for something like Cosmic Wood. I also like Mystic Geranium because it has musk. Musk is something, again, that really brings me back to my culture and my Moroccan and Egyptian origins,” she added.
Hammam was also recently revealed as the star of a new campaign by Dutch football team Ajax for their latest pre-match collection. The model promoted the club’s new line, which is a collaboration between Adidas, Ajax and Daily Paper.