Al’s Goldfish Lure Company Celebrates 70th Anniversary

Category: items

January 11, 2022 by Keith Worrall

Amended January 11, 2022 at 12:09 PM

ELIOT, Maine (January 11, 2022) – For Al’s Goldfish Lure Company, 2022 is a very special year, a milestone in the evolution of its business. It’s proof of the company’s powerful commitment to the world of fishing across seven decades. The company will celebrate the 70th anniversary of its original Al’s Goldfish lure with a series of special products and giveaways throughout the year.

“We are extremely proud and humbled to own a company celebrating its platinum anniversary. We want to thank our customers and business partners around the world who have helped make this possible,” said owner Jeff DeBuigne. “Al’s slogan is ‘Proven Versatility’ as these lures have proven effective for many species of fish in many different applications for seven decades plus. We hope to supply our products to anglers around the world for another 70 years.” .

The company has a checkered history with ups and downs and more ups. Ardent fisherman Al Stuart started the company in 1952 with a single product, then known as Stuart’s Goldfish, launching it through Stuart’s Sports Shop in Indian Orchard, MA. In 1954 he changed the name to Al’s Goldfish and began marketing the lure nationwide. With the help of outdoor TV pioneer Roscoe Vernon “Gadabout” Gaddis and his groundbreaking weekend TV show The Flying Fisherman, the lure quickly grew in popularity, selling nearly a million lures a year. until 1973.

It was during this time that American lure manufacturing lost market share to imported tackle, and many domestic tackle manufacturers went out of business. When Al died in 1984, his daughter Joan kept the business alive by changing the scope of the business to include the production of promotional fishing products. While this transition kept Al’s recreational brand alive, it lost a lot of ground to its competitors in the recreational fishing market.

In the 1990s, another Massachusetts native, John Occhialini, purchased Al’s and over the years worked to improve the quality of the company’s product lines and manufacturing processes. John began plating goldfish and other Al lures in 22k gold and breathed new life into the brand that had become a New England cult classic. In 2015 John took his hat off to Al and Mike Lee purchased and moved the business to Maine. Mike introduced several new versions of the Goldfish and started a series specifically configured for saltwater applications.

In 2018, husband and wife Jeff and Mandy DeBuigne decided that since their shared passion is angling, they should ditch the corporate machine and do what they love. They moved to Maine to own and operate the business. Their team at Al’s includes dedicated employees and extra help during busy seasons through local work programs that help those facing barriers to employment. “One of the best parts of this experience is our employees and paid interns,” Mandy said. “They are providing much-needed help to Al and they are looking forward to being on the job and being productive members of the workforce.”

Jeff and Mandy’s plans for the future of the company are to bring the brand name back to global recognition, which is a big goal, but one that gets bigger every season. “With the pandemic fishing show closures, we have not been able to personally interact with anglers to talk about how they can use our products in their waters for their target species, but the word continues to spread. spread and we are gaining what we call new #believers every day. We are frequently contacted by new customers who mention how happy they are to have tried our products and tell us about their fishing trips,” said Jeff “That’s another big part of that experience – to find out how much your product made someone’s day on the water.”

Today, many improvements made during Al’s history are still preserved. Goldfish lures are always made from solid marine brass, are jeweler plated and individually hand painted. All gold lures are further plated with 22 carat gold, which makes them extremely shiny. They are then finished with top quality components, so you never have to replace hooks and rings. All Al’s Goldfish products are proudly made in the USA and backed by a “if you’re not satisfied, we’ll help” guarantee.

In addition to the original Goldfish, Al’s manufactures other high quality lures including ice, saltwater and bottom fishing setups and accessories such as Al’s hook and eye caps which are the only covers hooks made in the USA. For a complete overview of Al’s full tour, www.alsgoldfish.com.

About the author