There’s a new shop in Erwin offering a bit of western, a bit of rock and roll and lots of new stuff downtown.
Whiskey River Dry Goods Company, which is located at 107 North Main St. in Erwin, has been in town for about four weeks, and owner Michelle Peitzmann said she and her store have been well received.
“Everybody’s been really, really friendly,” Peitzman said. “People are very nice and everyone has been very nice. (We are) happy to be here.
Whiskey River Dry Goods Company sells a variety of women’s clothing, men’s shirts and socks, jewelry, self-care products and more. Peitzmann describes the store’s style as a bit western, a bit bohemian and a bit rock and roll.
“It’s a bit western, it’s a bit bohemian, it’s a bit rodeo, it’s a bit rock and roll,” Peitzmann said. “I just have an eclectic mix. I have fun sarcastic t-shirts and I make bath bombs and toiletries. I’ve always dressed differently and never want to look like anyone else, and that’s where that kind of eclecticism comes from.
Peitzmann said her years of experience as a small business owner and her love of fashion inspired her to start Whiskey River Dry Goods Company. Although the company has only been in Erwin for a short time, Peitzmann is preparing to celebrate Whiskey River’s sixth year in business on July 15-16.
“Over the years, so many women have said to me, ‘Oh, I can’t wear that,'” Peitzmann said. “Yes, you can. You have to go out of your own way and you have to try something new. And I always say when you look good, you feel good, and when you feel good, you look good. look good.
Whiskey River Dry Goods Company is located at 107 N. Main Ave. in downtown Erwin. For more information about the store or to shop online, visit their website at www.whiskeyriverdrygoodscompany.net or follow the store on Instagram and Facebook.