Vera Bradley Adopts TrueCommerce Microsoft Dynamics 365 Supply Chain Management & Finance Integration to Accelerate Digital Transformation

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FLORHAM PARK, NJ, April 19, 2022 (GLOBE NEWSWIRE) — TrueCommerce, a global provider of trading partner connectivity, integration and omnichannel solutions, today announced that Vera Bradley, Inc. (Nasdaq: VRA; “ Vera Bradley”), a leading American lifestyle company, has adopted its Microsoft Dynamics 365 Supply Chain Management & Finance integration to accelerate its digital transformation. The solution offers Vera Bradley an agile plug-and-play integration to automate data transfer between Microsoft Dynamics 365 and most mission-critical channels.

“TrueCommerce’s platform allows us to streamline our supply chain by automating manual processes and optimizing relationships with our trading partners,” said Adam Fox, vice president of IT for Vera Bradley. “The solution helps our business deploy omnichannel programs with a single integrated gateway for all of our retail initiatives.”

Cloud-based integration for Microsoft Dynamics 365 offers the most comprehensive way to connect and automate activities across the supply chain. An important feature of the solution is Electronic Data Interchange (EDI) which offers seamless integration with retailers, marketplaces, drop-ship programs and e-commerce storefronts.

As a Microsoft Gold Partner, TrueCommerce’s innovative suite of solutions meets the highest level of quality, connectivity and security. The integration for Microsoft Dynamics 365 FO is also a preferred Microsoft solution, reviewed and recommended by a team of Microsoft experts. In addition to the advanced features offered by all TrueCommerce solutions, Microsoft Dynamics integration also provides a fully integrated experience within the ERP.

“Vera Bradley commands immense respect in the retail industry, and we are honored to have the company as a customer,” said Mike Berry, Vice President of Sales, TrueCommerce. “We look forward to helping Vera Bradley expand her already global presence with scalable automation that supports her end-to-end supply chain.”

The integration is one of dozens that connect to popular ERP systems, enabling the rapid exchange of information between suppliers, carriers, partners and buyer channels. It relies on a global commercial network comprising more than 160,000 connected companies. Beyond the platform itself, TrueCommerce’s supply chain-as-a-service model includes personalized support, trading partner mapping, and ongoing compliance monitoring.

About Vera Bradley, Inc.

Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with dedicated, emotionally connected and multi-generational female customers; alignment as casual, comfortable, affordable and fun brands; positioning as “gift” and socially connected brands; strong entrepreneurial cultures; a particular emphasis on community, charity and social conscience; multi-channel distribution strategies; and talented management teams aligned and committed to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel goods, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and brilliant colors that inspire and connect women like no other brand on the global market.

In July 2019, Vera Bradley, Inc. acquired a 75% stake in Creative Genius, Inc., which also operates as Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, Calif., is a digital and highly engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall. Pura Vida offers a differentiated and expanding offering of bracelets, jewelry and other lifestyle accessories.

About TrueCommerce

TrueCommerce is the most comprehensive way to connect your business across the supply chain, integrating everything from EDI, inventory management, fulfillment, digital storefronts and marketplaces. We have revolutionized supply chain visibility and collaboration by helping organizations get the most out of their omnichannel initiatives through P2P connectivity, order management, collaborative replenishment, smart fulfillment, cross-functional analytics and product information management.

The TrueCommerce Global Commerce Network can connect businesses to over 160,000 retailers, distributors and logistics service providers. As a fully managed service provider, we also manage the onboarding of new trading partners, as well as the ongoing management of partner-specific mapping, labeling changes and communications monitoring. That’s why thousands of companies, ranging from startups to the global Fortune 100, in various industries, trust us.

TrueCommerce: Do Business Every Way For more information visit

Media Contact Egor Kuznetsov Director, Marketing Communications 1-703-209-0167

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Source: TrueCommerce

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