The challenges of the Florida watch company have awakened an “ideological war” pushed by Big Tech, Hollywood

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Ilan Srulovicz is using his Florida jewelry company’s platform to address “woke” views on women. He warned that “new standards” are being set by companies and they are targeting children.

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“I feel like there’s an ideological war going on,” Srulovicz said on “Fox & Friends” Thursday. “It comes from Big Tech, it comes from Hollywood, it comes from corporations.”

“And they’re not trying to target you or me, they’re trying to convince our kids.”

He told co-host Pete Hegseth there was a need for companies to speak up because the ability to discuss diverse viewpoints seems to be lost.

Srulovicz said he seeks to have a positive impact on the conversations the “woke” left is pushing, and is using the biggest platform he has.

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“I feel like there’s a silent majority these days who just feel like they can’t have any representation of what they believe there,” he said.

“So every time we put out an ad, I feel like it opens the door a little bit for them to be able to say, ‘Hey, OK, it’s fine for me to believe these things.

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He explained that people with different views from the left often feel isolated, and he wants to show that there is more than one way to view controversial issues.

Srulovicz says a Supreme Court justice’s failure to define ‘woman’ or place biological men in prisons with women are ‘new standards’ that no one could have predicted a decade ago years.

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He called for ending self-censorship and challenging the “woke” ideology impacting American culture.

“It’s kind of a culture war,” he said.

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