New Rolling Stones Tongue Logo LEGO Set Revealed

A new LEGO set will commemorate the Rolling Stones’ 60th anniversary.

The band’s iconic tongue and lip logo, first seen on the album sticky fingers in 1971, will be released as a “LEGO Art” set on June 1.

The 1,998-piece tribute to the band will also include a soundtrack and an exclusive interview with logo creator John Pasche. The graphic designer was a student at the Royal College of Art in London in 1970 when Mick Jagger was looking for a simple “logo or symbol that could be used on stationery, as a program cover and as a press book cover”. Pasche’s finished product became a mainstay in rock history, and now it will be further immortalized as a LEGO set.

“Since the tongue logo is one of the most recognized logos, our biggest challenge was figuring out how we could get the LEGO Art design as close to the original as possible,” the LEGO Group said via a statement. “Previous sets have been created with 1×1 round LEGO tiles as a mosaic, but this time, in the spirit of being more Rock ‘n’ Roll, we’ve used the full range of LEGO bricks to capture the organic curves that John created.”

The famous logo shares a striking resemblance to Jagger’s prominent facial features, but it was another figure that actually inspired the work. The downward-pointing tongue of the Hindu goddess Kali is hard to miss, and the inspiration for the Rolling Stones logo came from a newspaper clipping of the goddess that Jagger shared with Pasche during their first creative encounter. About a week later, the iconic logo was born.

Since 1971, the famous tongue and lip patch has been included in nearly every merchandise and concert memorabilia associated with the Stones, even appearing on the side of the band’s tour plane and on buses. “In my opinion, the Stones’ tongue logo is the most iconic, powerful and enduring logo in the history of rock ‘n’ roll,” artist Shepard Fairey told rolling stone in 2012. “I think the logo not only captures Mick Jagger’s iconic lips and tongue, but also the essence of rebellion and sexuality that is the appeal of all rock ‘n’ roll at its best. .”

The “LEGO Art the Rolling Stones” set will be available on June 1 on LEGO.com and at all LEGO retailers. More images from the set can be seen below.

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