Spreading Arewa’s message of unity and making an impact
NEW YORK, Dec 3 2021 / PRNewswire / – NYINI Luxury, a leading brand management firm focused on supporting women and minority-owned businesses and impact initiatives, has partnered with Lotanna Amina Okpukpara, Founder of Mina stones to launch The Arewa Medallion Collection, benefiting Pact.
Nigerian inspired Arewa the iconic beauty of the symbol, its powerful message of unity and its desire to use it as a vehicle for change, NYINI Luxury and Amina, founder of Mina stones collaborated to create the Arewa Medallion collection, a fashion jewelry capsule priced at $ 55 and sold on the jewelry site TheCurrnt.com, just in time for the holiday season.
Recognizing the need to support and advocate for vulnerable and underserved global communities and to strengthen local manufacturing in the United States, the Arewa Medallion collection is made in the United States and 20% of all profits will go directly to Pact, to support the AGJES Sparkle Foundation and development in communities in difficulty in West Africa.
“We are delighted to be working with Amina to bring her vision of spreading Arewa’s message of unity to life. We share his passion for supporting and growing the community through investments that create meaningful and lasting impact. We are extremely excited about the opportunity to be involved in something so important and timely. “
Don Jones, Founder and President – NYINI Luxury
“The direct impact that we will have on communities in West Africa while also supporting the manufacture of American jewelry with this dynamic partnership is a palpable victory for everyone. A perfect example of the Unity, Inclusion and Diversity that Arewa represents. “
Jose ayala, Deputy Managing Director – NYINI Luxury
the Arewa, known as Unity symbol is present in many regions of the northern regions of Nigeria. This symbol has come to represent a pact uniting diverse people of all ethnicities, religions and regions to come together as one, promoting a message that has never been as relevant as it is today in worldwide.
ABOUT NYINI Luxe – nyiniluxury.com
As a multi-faceted, impact-driven mainstream brand management company, NYINI Luxury is committed to supporting women and minority-owned businesses by creating exceptional and differentiated retail experiences. We are charting new revenue pathways within previously untapped and underserved distribution channels that drive exceptional consumer activation and deliver significant community impact that improves the overall human condition.
ON Mina stones – minastones.com
Amina founded Mina stones bring industry and positive change to one’s homeland Nigeria, creating a gemstone sourcing company that invests in local communities and fosters advancement and development.
ABOUT PACTE – pactworld.org
Founded in 1971, Pact is a non-profit international development organization and a recognized leader in creating social impact, with expertise in capacity development, public health, governance, environment, empowerment women, mining communities, micro-finance and more. Thanks to funding from government agencies, multilaterals, businesses and foundations, their programming helps communities fight HIV and AIDS, build peace and democracy, fight poverty through entrepreneurship, protect local natural resources, adapt to climate change, end child labor and human rights violations. .
Jose ayala, chief operating officer
View original content to download multimedia: https://www.prnewswire.com/news-releases/nyini-luxury-partners-with-mina-stones-launches-the-arewa-medallion-collection-benefiting-pacts-efforts -in-west-africa-301436849.html