Global Licensed Merchandise Retail Market Research Analysis 2022 – The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group

A brand new study on Global Licensed Merchandise Retail Market produced by MarketandResearch.biz is an in-depth review of the Licensed Merchandise Retail market. The licensed merchandise retail market estimates, forecasts and growth projections from 2022-2028 are presented in this study. The report analyzes the past performance of the Retail Licensed Merchandise market. A section is devoted to the evaluation of the negative impact of covid-19 on the growth of the Retail Sale of Licensed Merchandise market. The estimated future growth of the market is also provided in the report. For better and deeper knowledge of the historical expansion and development of the Retail Licensed Merchandise market, the geopolitical, economic, social, technological, and legal parameters relevant to the Retail Licensed Merchandise industry are studied. . The processed data is then used to provide relevant business information to report buyers, enabling them to develop practical business expansion strategies.

The political, economic, social and other parameters mentioned above are studied and examined according to the PESTEL analysis methodology. The PESTEL analysis represents the political, economic, social, technological, environmental and legal factors that influence the business environment at the regional, national or global level. The political element includes political stability in a country, government fiscal policies, tax regime, and other trade-related issues. The economic factor relates to inflation, interest rates, employment and exchange rates. Demographics, consumer tastes and preferences, and other local customs constitute the social factors. New technological breakthroughs, research and development fall under the technological aspect of PESTEL analysis. Environmental and legal considerations are the recent additions to the PESTEL framework, in which the environmental factor is gaining prominence given the renewed attention to global climate change.

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The various market players are also examined to understand their impact on the market, their relative importance and the degree of interdependence. Using SWOT analysis, market competitors are researched to determine their strengths and weaknesses.

With a comprehensive portfolio of players for each, the following major market players are listed in the report:

  • The Walt Disney Company
  • Meredith Company
  • PVH Corp.
  • Iconix brand group
  • Authentic brand group
  • Universal brand development
  • Nickelodeon
  • major league baseball
  • IMG College (College Licensing Society)
  • Sanrio
  • Sequential mark group
  • westing house
  • General Motors
  • National Basketball Association
  • Electrolux
  • National Football League
  • Warner Bros consumer products.
  • The Pokemon International Company
  • Procter & Gamble
  • Ferrari
  • Ralph Lauren
  • Mattel
  • Ford Motor Company
  • BBC around the world
  • The Hershey Company
  • Stanley Black & Decker
  • PGA Tour
  • National Hockey League
  • Sunkist Producers
  • WWE

The micro-economic and macroeconomic analyzes of the following countries are used as the basis for the geographic growth prospects of the Retail Licensed Merchandise market:

  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
  • Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)
  • South America (Brazil, Argentina, Colombia and rest of South America)
  • Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, South Africa and Rest of Middle East and Africa)

The study includes a comprehensive overview of the product portfolio:

  • Clothes
  • Toys
  • Games
  • Greeting cards
  • Household items
  • Jewelry
  • Beauty products
  • Collectibles
  • Others

The study also mentions an application-based categorization with the following subcategories:

  • Entertainment
  • Trademarks/Corporate Brand
  • Fashion
  • Sports
  • Others

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Licensed Merchandise Retail research takes an in-depth look at fundamental market dynamics and emerging industry trends to help business strategists achieve maximum growth in local and international markets.

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