G-SHOCK LAUNCHES COLLABORATION MODEL ON MATCHDAY: DOCUMENTARY INSIDE FC BARCELONA

The new model is based on the original GBD100 design and is equipped with an accelerometer to count steps and track distances. The band, designed to evoke team uniforms past and present, is printed with the club’s motto, “Més que un club”, which means “More than a club” in Barcelona Catalan language. The case back is engraved with the FC Barcelona crest and Matchday logo and the new model comes with specially designed packaging in the team colours.

The GBD100BAR-4 comes with Bluetooth® functionality that allows users to measure running distance, speed, pace, calorie burn, and more. Additional features include step tracking, a graphical display of workout intensity, and an achievement graph to show progress toward personalized goals.

Additionally, a built-in accelerometer can automatically record daily movements when paired with the G-SHOCK MOVE app. The innovative measurement feature can record mileage, speed/pace, and calories burned, ensuring users stay on track with their fitness goals for the new year.

The watch also features a Memory in Pixel (MIP) LCD display when combined with Super Illuminator provides exceptional visibility; a soft urethane band for ventilation and flexibility provides comfort in all situations, from daily use to intensive workouts.

As part of the release, G-SHOCK unveiled an exclusive landing page guiding consumers through the features, which can be viewed HERE.

The new GBD100BAR-4 is equipped with G-SHOCK features including:

  • 200M Water resistance
  • Impact resistance
  • Fully automatic calendar
  • Super LED Illuminator
  • World timing (38 cities)

The GBD100BAR-4 sells for $230 and will be available for purchase in February at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.

FOR MEDIA INQUIRIES, CONTACT:
Rachel Shanler / Jonathan Moll
M&C Saatchi Sports & Entertainment new York
[email protected]
[email protected]

Sue Vander Schans / Sofia Izurieta
CASIO AMERICAINC.
(973) 361-5400
[email protected]
[email protected]

THE SOURCE Casio AmericaInc.

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