Build-A-Bear Workshop Executive Joins Francesca’s C Suite

The acquisition of Francesca expands its management team as it seeks to enhance its technology capabilities.

Francesca named Mike Early as Senior Vice President and Chief Technology Officer, effective August 29e. He joins the company from Build-A-Bear Workshop, where he spent nearly 13 years and most recently served as CIO, responsible for global technology strategy and execution, leading the capability rebuilding effort company’s technologies to support its strategic growth plan.

Prior to Build-A-Bear, Early spent nearly 12 years at Macy’s, where he held various leadership positions in the brand’s apparel retail business.

Additionally, Laura Schick has joined Francesa as Vice President of E-Commerce, bringing over 20 years of retail experience.

Both appointments will strengthen the brand’s ability to build customer loyalty and curate enjoyable and exciting shopping experiences across all channels, the company said.

“By bringing in Mike Early and Laura Schick, we’re refining and building the infrastructure necessary to stay ahead of the curve, anticipate change, and retain a loyal customer base,” said Andrew Clarke, CEO of Francesca.

In early 2021, Francesca’s, which filed for bankruptcy in December 2020, obtained court approval to sell itself to a subsidiary of TerraMar Capital and Tiger Capital.

The retailer currently operates approximately 454 stores in 45 states. The merchandise assortment is a balanced mix of apparel, jewelry, accessories and gifts.

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